Is K-pop finally loud again? 🔊

For years, the biggest hits were soft, short, and made for TikTok loops. Now a rookie group just hit No. 1 on Melon in 29 hours with a 3-minute-plus banger, and IVE's "Looks Can Kill" brings back bridges, belted high notes, and big-budget visuals. Korean fans are calling it "textbook K-pop." Swipe to see why this sound is suddenly back 👉 Easy listening or classic K-pop: which era are you? Tell us below 👇